About Thuli
A design-led clothing brand rooted in social and environmental responsibility — founded in 2015 by Prem and Seethai to honor traditional craftsmanship, ensure fair wages, and create sustainable, fashion-forward pieces that connect people, culture, and planet.
The meaning of Thuli
Thuli, meaning ‘drop’ in Tamil, symbolizes our belief in the power of small acts to create vast ripples of change. A vibrant celebration of craftsmanship and heritage, Thuli bridges timeless Indian artisanship with contemporary fashion.
Our collection offers not only wearable art but a testament to the skill of hand block printing and weaving techniques from Kutch and Bengal. Each piece is crafted to tell a story of sustainability, culture, and design innovation.
The hands behind the cloth
Every Thuli garment is brought to life by skilled artisans in Kutch and Bengal, who have honed their craft over generations. Using techniques passed down through the ages — hand block printing, and the intricate weaving of Jamdani and Khadi — each fabric becomes a canvas of cultural expression.
By choosing Thuli, you aren’t just wearing a garment. You’re helping keep a heritage craft alive, and supporting the livelihoods of the people who practise it.
Learn more about AjrakhOur Commitment
Six principles shape how we design, who we work with, and what we’re willing to put our name on.
A Certified B Corporation
In May 2026, Thuli became a Certified B Corporation. B Lab assesses a company’s entire operation — how it treats workers, suppliers, the community, and the environment — and certification means meeting a verified standard rather than simply declaring one.
Our overall B Impact Score is 101.1. A score of 80 qualifies for certification; the median business assessed scores 50.9.
For us it was a way to have someone outside the business check our work. The figures published across this site come from that same reporting.
Verify on B Lab See the impact report How we reportEach garment is handcrafted by the skilled artisans of DVAA, our sister company in India, where heritage techniques meet dignified work. Together, Thuli and DVAA form two parts of one story — a cross-continental collaboration built on shared values and a deep respect for people and the planet.
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Our Journey to India
Ajrakh - The Art of Block Printing
