Connection
We believe clothing becomes truly meaningful when it carries a story — and a connection.
- Every garment we create represents a bridge: between maker and wearer, past and present, and across cultures, languages, and continents.
- Our connection with the artisans we work alongside goes beyond words. Built on trust, respect, and shared purpose, these relationships allow us to co-create pieces that are rich in both craftsmanship and meaning.
New Jersey
United StatesWhere the designs are drawn and the orders are packed. Our home office and fulfilment sit in Westwood, New Jersey — a two-person team, close to the people who wear what we make.
India
Bengal & KutchWhere the cloth is made. Our partner studios weave, dye, print, and tailor every piece by hand — the same hands, season after season, not a rotating list of factories.
For our customers, connection transforms the act of buying into something deeper — a chance to honor the hands behind each piece and become part of a larger, more conscious fashion narrative.
THULI is a design-led clothing brand rooted in social and environmental responsibility — founded in 2015 by Prem and Seethai to honor traditional craftsmanship, ensure fair wages, and create sustainable, fashion-forward pieces that connect people, culture, and planet. Each garment is handcrafted by the skilled artisans of DVAA, our sister company in India, where heritage techniques meet dignified work. Together, Thuli and DVAA form two parts of one story — a cross-continental collaboration built on shared values and a deep respect for people and the planet.