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SHOP WOMEN ACCESSORIES ABOUT OUR COMMITMENT JOURNAL
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Thuli - Our Commitment

Our Commitment

THULIDVAA
THULICrafted byArtisans of DVAA
Est. 2015

Where we started and
where we are now

2015Founded.
2020Artisan support, manufacturing and exports.
2024195 artisans across 6 partner studios; 24.3% premium above the local living wage.
2026Thuli becomes a Certified B Corporation.
CraftsmanshipEvery piece is handmade by skilled artisans in India. We choose quality over quantity — slow, small-batch production that values the human touch.Read more → ConsciousnessConscious decision-making sits at the heart of everything we do, from design to delivery — fair wages, natural fibers, and far less waste.Read more → CultureWe preserve traditional craft techniques by creating real opportunities for artisans to sustain their skills and pass them on.Read more →
CreativityCreativity is how we tell stories, have fun with our ideas, and imagine a better future. We design with purpose rather than chase trends.Read more → ConnectionEvery garment is a bridge — between maker and wearer, past and present, and across cultures, languages, and continents.Read more → ClarityClarity, for us, is about trust. No fluff and no greenwashing — just honesty about how our clothes are made and who made them.Read more →

Designed with purpose and made intentionally

What began as a small idea rooted in love and craft has become a growing, values-driven brand — and we’re just getting started.

Our Impact in Numbers

Verified figures from our 2024 impact reporting.

24.3%Premium paid to artisans above the local living wage
63.6%Women-led / underrepresented-community suppliers
195Partner artisans and weavers
6Community-based partner studios across India
Read the impact report Code of ethics