Skip to content
Chevron Chevron
English Chevron
United States USD Chevron

Impact Report

Thuli × DVAA

Impact Report

We publish what we measure. This page carries our live energy and emissions data, the methodology behind every number, our supplier diversity commitments, and progress against our targets — including the ones we haven’t hit yet.

Independently verified by B Lab

Overall B Impact Score

101.1

B Lab assesses a company’s entire operation — how it treats workers, suppliers, the community and the environment. A score of 80 is the bar for certification. The median score for a business that completes the assessment is 50.9.

Thuli (DVAA LLC) 101.1
Qualifies for B Corp certification 80
Median business assessed 50.9
Verify on B Lab’s directory Certified May 2026 · Standards version 1.6 · DVAA LLC, New Jersey

Our progress

Loading data…

Loading coverage…
What this progress means. Our artisan supply chain is made up of small, independent workshops — each with its own tools, premises, and access to utilities. Tracking energy use across them is how we understand the real footprint behind our fabric, dyeing, and tailoring.

The numbers above show how many of our partners currently share this data with us, and the goal we are working toward. As we build longer relationships, we aim to bring more partners into the reporting program — with care, and with respect for their privacy and working conditions.

Artisan partner performance

Energy and emissions by partner, updated as bills come in.

Privacy & transparency. To protect our partners’ privacy and business information, vendors appear here under anonymous codes and a general location. Detailed vendor information and supporting documentation are available on request — email hello@shopthuli.com.
Loading partner data…

About this data

Thuli × DVAA works directly with artisans, cooperatives, and small workshops across India and the United States. Most of our partners don’t produce formal carbon reports, so we built a standardised method to track energy use and emissions fairly and accurately.

Every calculation starts from an actual electricity bill, applies an official regional emission factor, and uses a transparent allocation percentage. We only count the energy genuinely used for Thuli production — many of our artisans work from home studios shared with family life and other work, and it would be dishonest to charge all of that to us.

Regional reference values

Every figure below comes from a government agency or a recognised emissions database. Nothing here is our own estimate.

Region Rate per kWh Emission factor Sources
Tamil Nadu, India ₹9.60 INR 0.757 kg CO₂/kWh Climatiq, CEA
West Bengal, India ₹9.00 INR 0.81 kg CO₂/kWh WBERC, Climatiq
New Jersey, USA $0.1503 USD 0.27 kg CO₂/kWh EPA eGRID
Tamil Nadu, India
Rate per kWh: ₹9.60 INR
Emission factor: 0.757 kg CO₂/kWh
Sources: Climatiq, CEA
West Bengal, India
Rate per kWh: ₹9.00 INR
Emission factor: 0.81 kg CO₂/kWh
Sources: WBERC, Climatiq
New Jersey, USA
Rate per kWh: $0.1503 USD
Emission factor: 0.27 kg CO₂/kWh
Sources: EPA eGRID

What this data enables

Three reasons the measurement is worth the effort.

01 — Reporting

B Corp reporting

A standardised carbon footprint we can put in front of B Lab, rather than an estimate we’d have to defend.

02 — Systems

ESG tracking

Data in a shape that carbon-accounting platforms can actually ingest, so we aren’t re-keying it every year.

03 — Partnership

Working with partners

A shared, honest baseline we can sit down with an artisan partner and improve on together.

How we calculate it

Every emissions figure on this page follows these three steps, in order.

Step 1 — Total energy consumption

Convert the bill amount into kilowatt-hours using the regional electricity rate.

Estimated kWh = Bill amount ÷ Effective rate per kWh

Example: ₹4,451 ÷ ₹9.60/kWh = 463.64 kWh consumed

Step 2 — Allocated energy

Apply an allocation percentage, because many partners work with more than one brand or from a shared space.

Allocated kWh = Estimated kWh × Allocation percentage

Example: 463.64 kWh × 90% = 417.28 kWh attributed to Thuli

Step 3 — Carbon emissions

Convert energy into emissions using the regional grid emission factor.

tCO₂e = (Allocated kWh × Emission factor) ÷ 1,000

Why divide by 1,000? Emission factors are published in kg CO₂; we report in tonnes.

Why we built this

Most of our artisan partners don’t generate carbon reports. Bills vary month to month, tariffs differ by state, and many partners rely on a household meter shared with family life. Rather than guess, we built one method and applied it consistently:

  • Be fair to artisans. Count only the electricity genuinely used for Thuli production, not everything on the meter.
  • Be accurate. Use location-specific tariffs and emission factors for Tamil Nadu, West Bengal, and New Jersey rather than a global average.
  • Be auditable. Every number traces back to an official source or a documented assumption.
  • Be legible. Anyone, technical or not, should be able to follow how a number moves from a bill to a tonne of CO₂.

Supplier diversity policy

How we choose who we work with, and what we hold ourselves to.

Policy statement

Procurement preference for diverse-owned suppliers

Thuli gives procurement preference to suppliers owned or led by women, people of colour, and members of underrepresented communities. When we evaluate a new artisan partner, ownership diversity is a weighted factor alongside craft quality, ethical practice, and environmental standards. We define underrepresented groups in line with the B Lab framework — taking into account gender, ethnicity, immigration background, age, disability, and low-income status.

How we track it

Ownership diversity tracking

We keep an internal Supplier & Impact Metrics workbook recording each vendor’s ownership demographics, women-led or underrepresented-community status, and business scale. It is reviewed annually and it informs who we onboard next. All COGS vendors are tracked.

FY2025 supplier diversity targets

Formal commitments, set against our FY2024 baseline. Three met, one still short.

✓ Achieved Supplier diversity Women-led / underrepresented-community suppliers 63.6%Target45% Maintain 45%+ of COGS suppliers from women-led or underrepresented-community ownership as we scale.
✓ Achieved Supplier scale Small-scale supplier partnerships (under 50 employees) 55%Target50% Maintain 50%+ of suppliers classified as small-scale, to keep supporting local artisan economies.
On track Artisan diversity Women artisan representation 33.3%Target40% Not there yet. We are working to reach 40%+ women artisans across tracked vendors by FY2025.
✓ Achieved Ownership & governance Women ownership at brand level 50%Target50% Maintain 50% women ownership at brand level. Both founders identify as people of colour and immigrants.
Methodology & definitions. Underrepresented groups include women, people of colour, immigrants, people from low-income backgrounds, and other populations that have not historically had equal access to economic opportunity — as defined by the B Lab framework, aligned to SDG targets 1.4, 5.1 and 10.2. Small-scale suppliers are businesses with fewer than 50 employees. All figures are calculated from our internal COGS vendor log and reconciled against our annual P&L. Baseline year: FY2024. For documentation, contact hello@shopthuli.com.

Impact metrics

Loading metrics…

Loading impact metrics…

Thuli is a brand of DVAA LLC, Westwood, New Jersey. Certified B Corporation, May 2026.
Questions about this report? Contact hello@shopthuli.com.