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Thuli × DVAA is a small, design-led clothing brand built in close partnership with artisan studios in India and a home office in New Jersey. Our size means we can’t do everything, but we can be very clear about what we stand for: fair work, living craft traditions, and lower-impact fashion. This page explains how we use our voice and resources to advocate for social and environmental change.
Thuli × DVAA (DVAA LLC, doing business as Thuli) works with a small network of weaving, dyeing, printing and tailoring partners across India, alongside our home office and fulfilment in New Jersey, USA. We are proud members of the Nest Artisan Guild, a global community committed to ethical handcraft production and better standards for homeworkers and artisan businesses.
Our advocacy is rooted in the day-to-day realities of our partners: stable work, dignified income, safe working conditions, and respect for craft and culture. We also recognize our responsibility to reduce the environmental impact of the clothes we make and ship.
We advocate for the preservation of traditional weaving, dyeing and handcraft techniques, and for the people who hold those skills.
We support fair pricing and long-term relationships instead of short-term, volume-driven production cycles.
We favor low-impact processes, small batch runs and better packaging choices wherever our scale allows.
We believe small brands can still be clear and honest about their impact.
Our capacity is limited, but we can set realistic, measurable goals that reflect our values. These targets will be reviewed annually and updated in our sustainability reporting.
| Area | What We Do Now | 2025–2026 Target | How We’ll Track It |
|---|---|---|---|
| Artisan & Community Advocacy | Share stories about our artisan partners and highlight handcraft on social media and product pages. | Publish at least 4 story-driven posts per year that foreground artisan voices, working conditions or cultural context (journal, newsletter or social). | Annual count of advocacy-focused posts and features, archived in our sustainability reporting. |
| Nest Guild Engagement | Member of the Nest Artisan Guild and aligned with its standards for ethical handcraft production. | Participate in at least one Nest learning or capacity-building offering per year (webinar, training or resource) and apply at least one improvement with a vendor. | Internal log of trainings attended and resulting process changes discussed with artisan partners. |
| Climate & Shipping | Provide carbon-neutral shipping on ecommerce orders through Shopify Planet. | Maintain carbon-neutral shipping for 100% of ecommerce orders and include a short annual summary of tonnes of CO₂ removed or offset. | Shopify Planet dashboard data and annual impact summary in our sustainability report. |
| Packaging & Plastic Reduction | Some packaging from origin partners still contains conventional plastic. | Develop a plastic-reduction plan with key partners and move to at least 80% plastic-free primary packaging by the end of 2026, where safe and practical. | Percentage of orders shipped in plastic-free or low-impact packaging, documented once per year. |
| Transparency & Reporting | Publish a sustainability & impact overview on our website. | Release an updated annual sustainability / impact note that links to this Advocacy page and summarizes progress against these goals. | Publicly available web pages and archived PDFs of past reports. |
Our advocacy is focused on industry practices, not politics. Thuli × DVAA does not engage in partisan campaigning, political donations, or lobbying for specific candidates or parties. When we speak publicly, we do so as a small business advocating for fairer, safer and more sustainable fashion supply chains.
