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From France with Love...

From France with Love... - THULI

The inspiration for Thuli bloomed during a trip to the South of France. Like all great love stories, it lit a spark we couldn’t ignore. What started in France led us on the path to India, where we turned our dream into reality by meeting our team of traditional artisans.
 
In this journal entry, we’re reflecting on a journey to France that sparked the birth of Thuli and sharing sneak peeks of some of our favorite photos from our recent launch campaign.
 

A Spark Igniting

France is somewhere that’s always been on our bucket list. It’s a country that has everything with world-renowned restaurants to a rich cultural heritage and artwork that makes you stop and reflect on the passing of time. Visiting France is like seeing the world through new eyes, making you appreciate the planet and Mother Nature in all her beauty.
 
Who thought a visit to France in September 2023 would evolve into this?
An eco-friendly, ethical, slow fashion brand that celebrates traditional artisans and embraces joyful dressing.

 

The Birth of Thuli

France is the birthplace of all things chic, so it seems only fitting that it was in France that the idea of Thuli popped into our heads. Surrounded by the natural beauty and wonder of the French countryside, we couldn’t help but wonder why fashion couldn’t celebrate this instead of here-today-gone-tomorrow trends.

 

Call it a lightbulb moment, but it felt like an epiphany. The idea for Thuli came to us almost fully formed. Our time in France pushed us to find a way to give back to the Earth and draw inspiration from our adventures, travels, and the cultural diversity the planet offers us all.

A Love Letter to Mother Earth

Our debut collection is our love letter to nature, inspired by the adventures, cultural diversity, and endless possibilities the planet has to offer us. With a distinctive bohemian feel and retro-inspired prints, our collection focuses on embracing classic silhouettes designed through a contemporary lens.

Sustainable, eco-friendly, and handmade with love by skilled artisans, each piece tells a story. These designs are brought to life using traditional textile techniques, including hand block printing and handloom weaving. We work with talented artisans based in India, providing opportunities for their ancient crafts to thrive and help sustain these traditional crafts for the next generation.

Shop our first collection and learn more about Thuli and the traditional crafts behind our garments by exploring our journal.

Stay up to date with the latest seaon releases with exclusive behind-the-scenes content on our Instagram.